Strawbees and Designtorget in exclusive agreement in Sweden

Strawbees and Designtorget have agreed to sell Strawbees’ new smart toys at Designtorgets stores in Sweden and Norway, starting in December 2015. The agreement is the start of an international expansion of the brand.

’It’s a great opportunity to show our Scandinavian creative design at Sweden’s number one design store for furniture, toys and interior design’ says Strawbees CEO Erik Bergelin

Strawbees new products is the mark of a new era for the company, showing how design, creativity and play can come together. The products are also on the way to other big markets as United States, Japan, Germany, United Kingdom and France.

’It’s a great opportunity for us to show Scandinavian design at it’s best, and we will join forces when it comes to fun and creative marketing events in Sweden’ says Pål Kårfalk, CEO at Designtorget

’This is exactly the kind of product the we want to work with, with a good mix of Swedish design, fun applications and supreme quality’ continues Pål Kårfalk
’When we initiated discussions with Designtorget, we quickly understood that we had the same values, and we are looking forward to a long and successful relationship’ says Erik Bergelin

Strawbees launches their new product range of smart toys at Designtorget in Sweden and Norway during December 2015, and will have workshops in selected Designtorget stores during December.